Coronavirus (COVID-19) communications support and templates: Business support

Many local businesses have been severely impacted by COVID-19. Council communications teams are helping to ensure that businesses know where to go for the help they need.


Many local businesses have been severely impacted by COVID-19. The Government has announced a package of support for businesses who have been affected. Elsewhere, many local councils are signposting to alternative support that may be available to small businesses or that can be accessed before the Government funding will be available. Here’s how council communications teams are helping to ensure that businesses know where to go for the help they need:

Barnsley Council – Enterprising Barnsley business support

Barnsley Council have already started distributing grants to businesses who need support from the Government scheme. To help coordinate this effort, they’ve created a business support hub on the Enterprising Barnsley website. The council has set up an online call centre to put out information, and made a channel shift to ask customers to use this rather than call as it was more manageable for their teams. They have also been driving grant enquiries directly to an online form. The council’s employment and skills team has worked closely with the communications team to create a new website page for people to discuss concerns around employment, seek new employment and develop skills whilst out of work.

Rutland County Council’s business support hub

Rutland’s business support hub brings together a wealth of business support information and advice so that businesses are clear about the support that may be available to them. The council has clearly broken down what the Government’s support package may mean for a business and the options available, detailed the support that the council can offer to its tenants as well as signposting to Business Lincolnshire’s Growth Hub Advisors. The team have also pulled together a useful FAQ document.

Croydon Council connect local business with local support

Croydon Council have created a business support page that emphasises local support and safeguarding their small businesses. Croydon brings together everything from Government guidance to free local recruitment services and the Croydon based London Growth Hub to ensure that businesses of any size know what support may be available to them. They have also created a dedicated online form where enquiries not covered by their website can be submitted.

London Borough of Redbridge FAQs

Redbridge Council has used the business support page of their coronavirus hub to address some Frequently Asked Questions. Having these FAQs up front and centre on the main page will help to minimise the number of enquiries made and free up resource to deal with enquiries that are more complex. The council’s hub is clear and informative, effectively describing what the Government’s support package means in reality and what alternative support might be available to businesses.